Reimagine Enrollment
GET INSPIRED TO LEAD AND THRIVE IN AN EVER-CHANGING WORLD, TOGETHER.
EMA's Annual Conference - Now Available On-Demand
Secure an All-Access Pass for your entire school
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Be the Change You Want to See in the World
We believe independent school enrollment will look fundamentally different going forward.
As COVID-19 spread across the world, schools pivoted and adapted. Recent incidents of racial injustice have called us to confront an uncomfortable truth: that our society deems some of us as less worthy of protection, care, respect, and dignity than others — a truth that is not new but has reached a boiling point.
Like the United States in 1962 when President Kennedy brought together the best minds in a nation to strive toward an audacious goal of going to the moon. EMA pledges to do the same: to bring together enrollment leaders to leverage the best data, the most effective practices and innovative ideas, and to chart a path forward toward an audacious goal — reimagining enrollment.
When Katherine Johnson, pioneering African American NASA mathematician said, “The whole idea of going into space was new and daring. There were no textbooks, so we had to write them,” she was acknowledging uncertainty and risk along with hope and excitement. Today let’s do the same: let’s write a new future for our industry.
Black Lives Matter
As a part of EMA’s ongoing commitment to social justice causes and in light of recent events of racial injustice we’re announcing the following initiatives in connection with our annual conference:
- 5% of the revenue we generate from the annual conference will be donated to causes related to social justice
- We will double down on the content and events we have already planned around this critical issue including our keynote lineup, on-demand learning sessions, affinity group meetups, and live sessions
- We will offer new content and training related to diversity, equity and inclusion
We are pleased to announce we've made donations to Save our Streets Chicago and The Loveland Foundation. Thank you to conference attendees and our donation committee for your input and guidance.
Keynote Speakers
Hear from our inspiring lineup of virtual conference speakers.
Leadership Lessons for Independent Schools
Deval Patrick served two terms as the 71st governor of Massachusetts. An accomplished executive, passionate leader and gifted orator, Deval Patrick will capture—and hold—the attention of any audience. Guided by the advice of his grandmother to “hope for the best and work for it,” he entered office in 2007, a first-time candidate propelled by an unprecedented grassroots campaign and lead the Commonwealth to top national rankings in education, health care, energy efficiency, economic competitiveness and more. Through a challenging economic environment, the Governor maintained a disciplined growth strategy of investment in education, innovation and infrastructure.
Creating Anti-Racist Schools
Dr. Derrick Gay is an internationally recognized consultant to businesses, educational, arts, and philanthropic organizations around the world on issues of Diversity and Inclusion, and Global Citizenship. In this capacity, Dr. Gay partners with organizations, domestically and abroad, to promote empathy, cultivate cultural competency, and deepen inclusion.
Leadership Lessons for Women
September 25, 2020 • 1 to 2 PM ET
Gloria Feldt is a CEO, mother, entrepreneur, best-selling author, philanthropist, motivational keynote speaker, passionate advocate, and the internationally leading authority on women’s relationship with power and leadership.A recognized authority on how women can embrace power and elevate intention with authenticity, confidence, and joy, her powerful speeches motivate and inspire women’s advancement to parity in business and nonprofit leadership and in personal accomplishment.
Welcome to AC 2020: Reimagine Week
Heather Hoerle became EMA's executive director in 2011. Working with the leadership team, she set a clear direction for the staff, inspiring gold-standard service for EMA's constituents and pushing to continuously innovate. Externally, in her work with schools and the wider education sector, she aims to advance the profession of enrollment management and empower individual professionals.
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Reimagining Enrollment
Nathan Kuncel is the Marvin D. Dunnette Distinguished Professor of Industrial-Organizational Psychology and a McKnight Presidential Fellow at the University of Minnesota where he also earned his doctorate in Industrial-Organizational Psychology. Nathan’s research generally focuses on how individual characteristics (intelligence, personality, interests) influence subsequent work, academic, and life success as well as efforts to model and measure success.
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