Recharge. Reunite. Recommit.
September 21-25, 2021

Thank You for Attending EMA's Annual Conference In-Person at the Sheraton Grand Seattle or Virtually Via an Online Pass
View Session Recordings
Recharge, reunite, recommit

Let's join together to forge ahead.

Are you ready to recharge, reunite, and recommit? Enrollment leaders around the world have reinvented their work, their schools, and themselves. Chances are you might be looking forward to an opportunity to fill up on inspiration, energy, and hope. AC21 is the place to start!

Ready to View Recorded Sessions?


AC21 Keynote Speakers

Hear from our inspiring lineup of conference speakers.
Heather Hoerle framed by a pink and orange color splash

Heather Hoerle

Recharge, Reunite, Recommit
Heather Hoerle kicks off AC21 with an inspirational message and the latest news and updates from EMA.
More About Heather Hoerle
Ozan Varol framed by a pink and purple color splash


Reimagine the Status Quo
Ozan Varol, rocket scientist turned award-winning professor and author, helps us imagine the unimaginable and solve the unsolvable.
More About Ozan Varol
Neil Patel framed by a blue color splash.

Neil Patel

The Future of Marketing
He's a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He's here to help you market your school!
More About Neil Patel
An image of Ozan Varol.

Rosetta Eun Ryong Lee

Student Panel Facilitator
Join us for a frank, illuminating, and powerful panel discussion featuring the voices that matter most: independent school students.
More About Rosetta Lee
An image of Joan Higginbotham.

joan higginbotham

Breaking Barriers: An Astronaut’s Inspiring & Winding Road to Space
Joan Higginbotham will inspire us with her trailblazing journey into space and beyond, sharing how to tackle any endeavor like a NASA astronaut for success.
More About Joan Higginbotham

Your Conference Pass Supports Social Justice Causes

Continuing an initiative from AC20, we will donate to causes related to social justice. Last year we supported The Loveland Foundation and HighSight Chicago. Once again our host committee will be donating to two non profits: one working in Seattle and the other working nationally or globally.
You can help select the non-profits by completing this short survey!

Get Social

Stay in the loop with all things #EMAAC21 by following us on social media.

Your Conference, Your Way

We understand that everyone might not be comfortable with attending an in-person conference this year. We’ve made it possible for you to attend in whatever way makes the most sense for you and your school!

Icon of a conference ID badge to represent the in-person pass.


Your In-Person Pass allows you to attend the event in Seattle and experience everything you’d expect from our Annual Conference: inspiring keynotes, actionable sessions, Idea Factory un-conference, affinity meetups, and plenty of opportunities for networking. In-person attendees can also purchase a pre-conference workshop.
Learn about in-person event safety measures.

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Online Pass

Your Online Pass gives your entire school an unlimited number of online conference registrants for one price. Your team will be able to watch keynotes online, enjoy special online-only sessions, and access the best-of-the-best in-person sessions. In addition, you’ll enjoy access to session recordings for a full year after the event!

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Want to attend in-person and also give your school access to the online conference? An All-Access Pass is the way to go. You’ll be able to attend in Seattle while still registering an unlimited number of your school employees for the online conference. Want to bring more attendees from your school to Seattle? Purchase additional In-Person Passes or pre-conference workshops.
Learn about in-person event safety measures.

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Pre-Con Pass

Looking for in-person training and support in your role as an enrollment leader, but don’t want to attend the rest of the conference? We’ve got you covered. Our industry-leading pre-conference programs will make sure you have the skills, knowledge, and networking you need to succeed. The Pre-Con Pass is available for  Admission Training Institute (for new admission associates), Future Leaders (for admission associates aspiring to a leadership role) or the Admission Directors Institute (for new directors of admission or enrollment management).
Learn about in-person event safety measures.

Choose the Pass That’s Right for You

Can't wait to be in Seattle learning, reconnecting, and networking? More comfortable learning online? Whether you're in-person or online, AC21 is going to be amazing. Want to attend in-person while still providing access to best-in-class learning to your whole school community? You can do that too!

Ready to Get Started?

Register Now

In-Person Pre-Conference Workshops

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Admission Training Institute (ATI)

Are you a new admission associate with 0-3 years of experience? It’s fair to say this enrollment season will be like nothing we’ve ever seen before. Now more than ever before it will be critical to make sure the whole admission team is equipped with the best network, knowledge, and skills to help meet your school’s enrollment goals. New associates will have the chance to connect with peers from other schools, learn from industry experts, and benefit from the wisdom of experienced directors.

All-Star Faculty IncludeS:

  • David Baker - Director of Admission & Financial Aid at St. Mark’s School (TX)

  • Eric Barber - Director of Enrollment Management at Crossroads School for Arts and Sciences (CA)

  • Jeffrey Beaton - Director of Admission at Choate Rosemary Hall (CT)

  • Anne Behnke - Director of Admission at St. Mark’s School (MA)

    Steve Brown - Director of Financial Aid & Institutional Research at The Lovett School (GA)

    Molly Dorais - Director of Admission and Financial Aid at The Colorado Rocky Mountain School (CO)

    Amy Graham - Dean of Enrollment Management at Stevenson School (CA)

    Jasmine B. Harris, Ed.D. - Associate Head of School at TMI Episcopal (TX)

Rapt session attendees with a man raising his hand to ask a question.

Admission Directors Institute (ADI)

Are you a new admission director with 0-3 years of experience? You’ll need new skills, perspectives, data, and connections to help move your school forward. Directors will have the chance to connect with peers from other schools, learn from industry experts, and benefit from the wisdom of experienced directors.

All-Star Faculty IncludeS:

  • Brad Brown - Director of Admissions and Enrollment Management at Trinity School (GA)

  • Jamila Everett - Director of Admission & Financial Aid at The Webb Schools (CA)

    Peter Frew - Director of Admissions at The Taft School (CT)

    Cheryl Plummer - Director of Admissions and Financial Aid at Greenwich Country Day School (CT)*

  • Andrew Weller - Dean of Enrollment and Strategic Marketing at St. Stephen’s & St. Agnes School (VA)* *2021 Faculty

A session leader answering a question.

Future Leaders

Are you an admission assistant or associate with at least three years of experience?
Future Leaders starts at AC21 and unfolds over the course of 10 months and combines both in-person and virtual learning, networking, and mentoring experiences.

All-Star Faculty IncludeS:

  • Christian Donovan - Assistant Head of School and Director of Strategic Research

  • Quentin McDowell - Assistant Head of School for Enrollment at Mercersburg Academy (PA)

    Jill Thompson - Director of Admission at Phillips Andover (MA)

Not Sure Which Program To Take?

Perhaps you’re a new director but you’d like to spend some time working on the fundamentals ... or you’re an experienced associate and you think ADI might be for you. We recommend you take the pre-conference workshop that best matches your current professional needs.

Thank You to our Conference Sponsors

We understand that everyone might not be comfortable with attending an in-person conference this year. We’ve made it possible for you to attend in whatever way makes the most sense for you and your school!

Interested in Becoming a Sponsor?

Contact Us

For International Schools

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Live Bonus Conference!

As part of our collaboration with ECIS (the Educational Collaborative for International Schools), we are thrilled to announce the International School Bonus Conference, dedicated to the needs of international schools. Participation in this conference is included as part of your school’s Online Pass or All-Access Pass at no additional charge.

Featured Speakers Include:

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This bonus conference will include dedicated synchronous keynotes, concurrent sessions, and meetups held synchronously at GMT+8.

Featured Speakers Include

  • Name Goes Here

Participation in the International School Mini-Conference is included at no additional charge in your school’s Online Pass.


Why Should You Attend? 

Every day, you commit to doing the critical enrollment work your school needs. Now, you deserve the opportunity to recommit to yourself. Take your place at AC21 to:

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Learn From Inspiring Keynote Speakers

Gain the ideas, inspiration, and insights you need to re-energize your efforts.

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Gain New Skills

Fill your toolkit with actionable strategies and tactics in these informative, concurrent sessions.

Icon of hands with a globe to represent connecting with school leaders around the world.

Make Global Connections

Connect with school leaders from all over the world and learn from their unique needs and opportunities.

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Become an "Idea Factory"

Take the reins to brainstorm big ideas, make meaning, and forge connections in our most popular conference feature.

Icon of a globe with connections to represent professional networking.

Develop New Network Ties

Make new connections and renew past friendships that will help you succeed in the coming year.   

Seattle buildings.

At AC21, Safety Is Paramount. 

Providing a safer environment for our conference attendees, staff, and partners is our top priority. Achieving this is a shared responsibility.

On August 18th Washington Governor Jay Inslee announced “a vaccination requirement for employees working in K-12, most childcare and early learning, and higher education, as well as an expansion of the statewide mask mandate to all individuals for indoor activities, regardless of vaccination status.” In order to provide a safer environment we’ve updated our AC21 in-person COVID-19 safety guidelines.

All in-person participants will be required to:
• Wear a face mask (EMA will provide each participant three KF94 masks)
• Be fully vaccinated according to CDC guidelines
• Complete this declaration of COVID-19 vaccination before your arrival in Seattle

COVID-19 safety procedures already in place include:
• Enhanced cleaning
• Enhanced air handling
• Contact tracing
• Social distancing
• Modified food handling

COVID-19 guidelines may continue to evolve and we understand everyone has a different level of comfort. We hope our hybrid approach to AC21 will provide an opportunity for everyone to participate fully in the conference. To see the additional information regarding safety, social distancing, mask wearing, and other guidelines, please visit the appropriate pages for Governor Inslee and our venue partner.

If you are unable to complete the declaration of COVID-19 vaccination we will be happy to change your In-Person Pass to an All-School Online Pass. If you have questions regarding changing a different pass please contact your EMA representative.

Interested in finding out more? See our FAQ page.

Read the FAQs