Enrollment is more than a single step.
It's a spectrum.
The work of enrollment management reaches far beyond admitting new students. Everything from attracting values-aligned candidates to graduating world-ready individuals contributes to your school’s enrollment success – and within that Strategic Enrollment Management Spectrum, there are endless opportunities to grow your community, strengthen your school, and deliver on your mission.
How can you begin to harness these opportunities? Join us at AC22!
AC22 Keynote Speakers
Big Thinkers. Innovative Concepts. Out-of-the-Box Inspiration.
More remarkable Speakers coming soon!
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Welcome to AC22: A Spectrum of Opportunities
Executive Director & Chief Executive Officer Heather Hoerle will kick off AC22 with strategic ideas and the latest news and updates from The Enrollment Management Association.
Lessons From a Professional Mad Scientist
A theoretical neuroscientist, entrepreneur, author, and self-proclaimed “professional mad scientist,” Vivienne Ming will speak on education, meta-learning, and life outcomes.
Parent Panel: Admissions Through a DEI Lens
Join us and panel facilitator Dr. Glasgow for a frank, illuminating, and thoughtful conversation with important decision-makers in the independent school enrollment process: parents!
Transforming Higher Education
In 2007, Paul Quinn College was a failing historically black college on a path to shutting its doors within 18 months. In 2011, PQC was named the HBCU of the Year. By 2018, PQC had transformed into one of the most innovative colleges in America, with its president, Michael Sorrell, on Fortune’s list of the world’s greatest leaders.
Building Great Brands
Fawn Weaver has been a serial entrepreneur for more than 25 years. Weaver is a popular TED speaker and a USA Today and New York Times bestselling author who has appeared on 100s of popular radio, morning, and television talk shows on topics ranging from accelerating growth in business without losing your soul to creating a happy balance between work and family.
Your Conference, Your Way
Attend in person or online to learn from inspiring keynotes, transformative breakout sessions, meetups, affinity spaces, and more. There are multiple conference pass options available – choose the one that’s right for you.
Member Early Bird Rate
Member Early Bird Rate
Whole School Attends Both Online Conferences
Early Bird Rate
In-Person Pre-Conference Workshops
Admission Training Institute (ATI)
Are you a new admission associate with 0–3 years of experience?
It’s fair to say this enrollment season will yet again be like nothing we’ve ever seen before. Now more than ever before it will be critical to make sure the whole admission team is equipped with the best network, knowledge, and skills to help meet your school’s enrollment goals. New associates will have the chance to connect with peers from other schools, learn from industry experts, and benefit from the wisdom of experienced directors.
All-Star Faculty IncludeS:
- David Baker, Director of Admission & Financial Aid at St. Mark’s School (TX)
- Jeffrey Beaton, Chief Enrollment Manager at Choate Rosemary Hall (CT)
- Anne Behnke, Director of Admission at St. Mark’s School (MA)
- Steve Brown, Director of Financial Aid & Institutional Research at The Lovett School (GA)
- David Darby, Assistant Head: Enrollment Management, Lakefield College School (ON)
- Molly Dorais, Director of Enrollment at The Colorado Rocky Mountain School (CO)
- Amy Graham, Dean of Enrollment Management at Stevenson School (CA)
- Jasmine B. Harris Ed.D., Head of School for Academics and Programs at TMI Episcopal (TX)
Future Leaders (FL)
Are you an assistant or associate admission directors with 3+ years of experience?
The Future Leaders program started at AC21 and is unfolding over the course of 10 months, combining both in-person and virtual learning, networking, and mentoring experiences.
All-Star Faculty IncludeS:
- Christian Donovan, Incoming Head of School at Friends School of Baltimore (MD)
- Quentin McDowell, Head of School at Mercersburg Academy (PA)
- Jill Thompson, Director of Admission at Phillips Andover (MA)
Admission Directors Institute (ADI)
Are you a new admission director with 0–3 years of experience?
You’ll need new skills, perspectives, data, and connections to help move your school forward. Directors will have the chance to connect with peers from other schools, learn from industry experts, and benefit from the wisdom of experienced directors.
All-Star Faculty IncludeS:
- Brad Brown, Director of Admissions and Enrollment Management at Trinity School (GA)
- Jamila Everett, Director of Admission & Financial Aid at The Webb Schools (CA)
- Peter Frew, Director of Admissions at The Taft School (CT)
- Cheryl Plummer, Director of Enrollment and Financial Aid at Greenwich Country Day School (CT)
- Andrew Weller, Dean of Enrollment and Strategic Marketing at St. Stephen’s & St. Agnes School (VA)
Boarding School Access Summit (BSAS)
A two day event for 9–12 grade independent boarding schools to meet with access organizations.
This event meets the needs of placement directors and admission directors by facilitating one-on-one, face-to-face meetings to explore opportunities for partnership to benefit students at a fraction of the cost and time it would take to make these visits individually.
List of participating access organizations coming soon!
Not sure which program to take?
Perhaps you’re a new director but you’d like to spend some time working on the fundamentals? Or you’re an experienced associate and you think ADI might be for you? We recommend you take the pre-conference workshop that best matches your current role.
Interested in Becoming a Sponsor?
Thank You to Our Conference Sponsors
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Which Online Pass Is Right For You?
Can’t make it to Orlando? That doesn’t mean you need to miss AC22! Last year’s online conference was an incredible success; so this year, we’re offering two ways to attend AC22 from anywhere. The best part? Our online passes include conference access for an unlimited number of attendees from your school, both live and for a full year after the event!
Schools in The Americas
September 28–29, 2022
11 a.m.–4 p.m. ET Both Days
Enjoy keynote recordings from the event in Florida, participate in a live online Idea Factory unconference, and learn from two days of live, synchronous Zoom sessions curated specifically for the enrollment challenges and opportunities facing schools in North and South America. Includes affinity meetups and networking.
International Schools
October 6, 2022
11 a.m.–4 p.m. UTC+3
Enjoy curated recordings from the event in Florida and the first online conference, participate in a live online Idea Factory unconference, and learn from a day of live, synchronous Zoom sessions specifically tailored for the enrollment challenges and opportunities facing schools in Europe, the Middle East, Africa, and Asia.
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Why You Should Attend
Whether you attend in person, online, or a mix of the two, you’ll find the focused strategies you need to spark positive change along your school’s Strategic Enrollment Management Spectrum.
Hear From Inspiring Keynote Speakers
Learn from thought leaders who will share the ideas, inspiration, and insights you need to strengthen your school’s enrollment health.
learn new skills
Fill your toolkit with actionable strategies and tactics in timely, informative sessions led by top industry experts.
Make global connections
Connect with schools from all over the world and learn from their unique needs and challenges.
Be Creative at an Idea Factory
Brainstorm big ideas, create meaning, and make connections during one of the most powerful parts of our annual conference.
network and connect
Renew your connections to enrollment peers and forge new ties that will help you succeed in the coming year.
Enjoy Orlando
Planning on attending AC22 in person? This spectrum of opportunities extends beyond the conference hall into sunny Orlando, Florida.
Bring your family, there's plenty to do right at the JW Marriott Grande Lakes or perhaps meet a Mouse or a Princess … AC22’s conference location makes it possible to take both learning and fun seriously!
Health and Wellness
Providing a safer environment for our conference attendees, staff, and partners is our top priority. Achieving this is a shared responsibility. On November 18, 2021, Florida passed a bill into law restricting COVID-19 vaccine and mask mandates. In order to provide a safer environment our in-person attendees, COVID-19 safety guidelines will include the measures below.
All in-person participants will be strongly encouraged to:
- Wear a face mask (KF94 masks will be available)
- Be fully vaccinated according to CDC guidelines
Additional procedures include:
- Enhanced cleaning
- Increased availability of hand washing stations
- Social distancing
COVID-19 guidelines may continue to evolve and we understand everyone has a different level of comfort. We hope our hybrid approach to AC22 will provide an opportunity for everyone to participate fully in the conference. To see the additional information regarding safety, social distancing, mask wearing, and other guidelines, please visit the appropriate pages for Orange County, Florida and our venue partner.