From China to Chad, independent schools have long recruited students overseas to provide diversity within their student communities. With a spotlight on recruiting in China, learn more about everything from testing for English proficiency to enhancing your messaging and where to focus your energies during the busy recruiting season.

Advice from a Road Warrior: Ins and Outs of International Student Recruitment

Joshua Clark, Director of External Relations, Hawaii Preparatory Academy (HI)

It is possible to get international students without traveling. However, it is much more difficult to have a diverse international population or a consistent and steady pipeline of quality students without it. Building a robust international admission program that provides consistency in student quality and yield requires travel, which can be a valuable and productive component of your overall international recruitment strategy. Learn from a veteran road warrior about the role of travel in your recruitment strategy, things you should consider when choosing where to travel, determining your ROI (knowing whether your travel is successful), and how to pack for international trips.

Changes Are A-Comin’: Recruiting in China

Hamilton Gregg, Educational Consultant, Partner & Senior Admission Advisor, IECA & Shang Learning Group (China)

The vast empire of China is currently making some significant changes to its education system. Geared to opening up education in some ways, it is also closing some doors. Any school looking to recruit in China should be aware of these changes and how they will affect recruiting and retaining students and families. More choice, less choice: it is a matter of perspective, but being informed is imperative. Learn about the changes and how they may impact your targets.

Common Ground: About English Proficiency Tests

Kate McKeen, Recognition Manager, IELTS USA
Marian N. Crandall, Associate Director, Global Client Relations, Global Education Division, ETS

When English is not an applicant's first language, fair and accurate assessment can be challenging. Hear from experts from the two most popular English proficiency tests (IELTS and TOEFL/TOEFL Jr.) about the differences between admission tests and English proficiency tests, and how to interpret results so that admission committees can use them to help frame their decisions.

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From Admission on the East Coast to Consulting in the Far East: Lessons Learned

Idris McClain, President, Blueprint Education (China)
Dr. Tony Alleyne, Senior Consultant, Blueprint Education (China)
Stephen Downes, Director, Center for International Students; Associate Director, International Recruitment, Tabor Academy (MA)

With growing numbers of applicants from China continuing to hit the independent school market, committees are struggling to determine fit in their communities without proper context. Former admission officers will teach you how to deconstruct the Chinese applicant. Discuss best practices and receive clear takeaways and immediate action items for enhancing your school’s message throughout mainland China. Learn how to understand students from China with different educational backgrounds and resources, get ideas to distinguish your community to attract the right students, and understand the cultural differences that make up a diverse Chinese applicant pool.

The New Landscape: International Student Recruitment Outlook

Aimee Gruber, Senior Director of Global Outreach, The Enrollment Management Association
Ioana Wheeler, Director of Global Initiatives, NAIS (DC)

We’ve all seen the headlines:International students are coming to study in the U.S. in smaller numbers, but more and more K-12 schools are hoping to attract them in larger numbers. Competition is increasing, both from schools in the U.S. and in other English-speaking countries.Competition has also been compounded by the growth of international schools in China and other countries from which schools recruit. Learn about new trends in international student recruitment and see the latest data from SEVP, EMA, and NAIS.

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