Brent GageBrent Gage, Associate Vice President for Enrollment Management, University of Iowa

Strategic Enrollment Management


The recruitment of students has evolved and now requires sophisticated strategies to meet institutional enrollment goals. Learn how strategic enrollment management is now using sophisticated analytics, technology and big data to identify, track and enroll an incoming class of students who are likely to succeed. Moving from 300,000 prospects to 5,000 new students does not happen by chance and the tools being used to achieve enrollment goals are increasingly complex yet retain the emotional, human component of helping young people thrive in higher education.

This session will showcase some of the ways in which higher education is responding to shifting demographics, more dependence on tuition revenue and a shift in public confidence in higher education.

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About Dr. Brent Gage

Dr. Brent A. Gage serves as the Associate Vice President for Enrollment Management at the University of Iowa and as a Senior Consultant for the American Association of Collegiate Registrars and Admissions Officers (AACRAO).