Lisa Ford, CSP, CPAE
Customer Service to Attract and Retain the Best
To attract the best students for your school, you must be the best at delivering a service experience for families. In admission and enrollment, customer service is everyone’s job. This session will cover the rules of a service experience, how to deliver it to today’s families, and how to use service as a differentiator. You will also learn how to create a customer-focused culture and how to lead, engage, and inspire your team to achieve higher levels of service distinction.
About Lisa Ford
Lisa Ford has over 20 years of experience presenting to businesses, associations, and government. She designs content personalized for each audience and the challenges they face. Her presentations focus on customer service, leadership, teamwork, and change.
As the creator of “How to Give Exceptional Customer Service,” the #1 selling business video series in the U.S. for over three years, Lisa is best known for her work in the area of customer service. Her other training videos and audio programs include “Developing a Customer Retention Program” and “Building a Customer Driven Organization: The Manager’s Role and Personal Power.” She has also customized numerous training videos for clients to use in their ongoing education efforts. Her most recent book is Exceptional Customer Service: Exceed Customer Expectations to Build Loyalty and Boost Profits.
Lisa’s experience includes working with Pfizer, Viacom, Edward Jones, CSX, Kaiser Permanente, Morton’s of Chicago, Citgo, the American Gas Association, the American Diabetes Association, and the American Veterinary Medical Association, among dozens of other corporate and association clients.
In 2002, she was inducted into the Speakers Hall of Fame by the National Speakers Association. This is an honor held by less than 240 other speakers over the last 40 years. She also serves as a board member of the College of Arts and Sciences at the University of Tennessee.