Saturday, September 16 – 9:00 -10:15 am

Leveraging Generational Differences in the Workplace

Nicholas Pearce

Nicholas Pearce, Clinical Associate Professor of Management & Organizations at the Northwestern University Kellogg School of Management, and Founder and CEO of The Vocati Group

For the first time in history, there are four generations in the workplace at the same time – and the fifth generation is on its way in. Dr. Pearce engages participants in candid peer-to-peer dialogue regarding their perspectives on generational differences, explores the unique dynamics of multigenerational workplaces, and equips leaders with interpersonal and enterprise-level strategies for more effectively attracting, retaining, and leveraging people across the generational divides to create more inclusive, more sustainable organizations.

About Nicholas Pearce

Dr. Nicholas Pearce serves as an award-winning Clinical Associate Professor of Management & Organizations at the Northwestern University Kellogg School of Management and as the founder and chief executive officer of The Vocati Group, a global executive advisory services firm. He is a leading scholar, lecturer, and trusted strategic adviser on values-driven leadership, collaboration, and change in organizations. He has served leaders of corporations, social impact organizations, governments, and communities of faith on six continents.

Dr. Pearce is deeply committed to philanthropy and civic engagement, serving on the boards of Access Community Health Network, Chicago Children’s Museum, and the Chicago Community Trust African American Legacy Fund. He has been a Fellow of Leadership Greater Chicago since 2015 and has also been named one of Chicago’s 40 Game Changers (under 40) by WVON/Ariel Investments, a Galbraith Scholar by Harvard University’s Kennedy School of Government, and a Public Voices Faculty Fellow by The OpEd Project. He and his work have been featured in global media outlets including Bloomberg Businessweek, Chicago Tribune, Fast Company, Forbes, Fortune, The Huffington Post, The Los Angeles Times, Marketplace, MSNBC, The New York Times, Newsweek, Strategy+Business, Time, Univision,, and The Washington Post.

Dr. Pearce holds a Ph.D. in Management & Organizations from Northwestern University’s Kellogg School of Management and a B.S. in Chemical Engineering & Management from the Massachusetts Institute of Technology, with a concentration in Religious Studies earned in conjunction with Harvard Divinity School.

Identity Loyalty Tools: How to Build a System of Meaning among Your Stakeholders

Americus ReedAmericus Reed, II, Professor of Marketing, Wharton School, University of Pennsylvania & Co-Founder, Persona Partners LLC

This interactive workshop will focus on four foundation tools used to build identity loyalty—brand audit, member engagement surveys, employee selection systems, and employee socialization systems. A brand is a meanings system that deeply connects to someone based on who they believe they are or want to be, and enrollment leaders need strategies and tools to define the brand and effectively reach their stakeholders (e.g., enrolled families, prospective families, faculty, and staff) with identity-based brand messages. Reed will help you articulate the benefits of each tool and identify your next step to increase identity loyalty for your school.

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Leveraging Financial Aid to Achieve the Goals of Strategic Enrollment Management (SEM): An Introduction

David KalsbeekDavid H. Kalsbeek, Ph.D., Senior Vice President for Enrollment Management, DePaul University

Like it or not, a required part of today’s SEM leader’s toolkit is the use of financial aid through budgeted grants and scholarships to reduce students’ net cost of attendance, thereby increasing their likelihood of enrolling and, in turn, shaping overall enrollment outcomes. Leveraging aid or tuition discounting is a powerful means by which the SEM leader balances the pursuit of many goals including class size, quality, diversity, access and affordability, and net tuition revenue. This session will provide an overview of the analytic framework guiding the use of such strategies.

About David H. Kalsbeek

David H. Kalsbeek is senior vice president for Enrollment Management and Marketing at DePaul, where he leads the marketing and enrollment development strategies for the nation's largest Catholic university. His responsibilities encompass enrollment planning, undergraduate admission, graduate enrollment and marketing services, enrollment and student systems, financial aid, student records and registration, career center and employer relations, university internships and student employment, TRIO programs, institutional and market research, student retention, brand and marketing communications.

During his tenure at DePaul, he has been the architect of successful enrollment and marketing strategies driving three university strategic plans. His division’s strategies have been marked by innovation, integrated approaches and data-driven change. The outcomes have included growth in enrollment and market share, along with record levels of student diversity, record retention and completion rates, and annual growth in net tuition revenue at one of the most tuition-dependent of America’s large universities.

Kalsbeek is a national leader in enrollment management in higher education and has been considered one of the thought leaders of the field throughout its evolution in higher education. He has authored chapters in nine texts on enrollment management and higher education administration, including being editor of the recently published book “Reframing Retention for Institutional Success”. He has published over 20 professional articles and is a frequent speaker at national conferences, giving over 120 presentations and keynote addresses at national conferences sponsored by organizations such as AACRAO, CASE, NACUBO, SCUP, UPCEA, NASPA, ACT, AAHE, AIR, NASFAA, AMA, and the College Board. He has been a consultant to dozens of colleges, universities and associations on issues related to strategic enrollment management, student retention, and marketing. He has served on the faculty of University of Pennsylvania’s Executive Doctoral program in Higher Education and at the University of Southern California’s certificate program in Enrollment Management Leadership. He has served on the editorial board of the "Journal of College Student Retention" and the “College and University” journal.

Prior to joining DePaul in 1997, Kalsbeek served as the senior enrollment management administrator at Xavier University in Cincinnati, Ohio, from 1993-97 and prior to that he held several positions, including associate vice president for enrollment management, at Saint Louis University in St. Louis, Mo., from 1982 to 1993.

He received a PhD in public policy studies from Saint Louis University in 1992.