Explore Your Leadership
September 12 & 13, 2017
Hyatt Regency New Orleans
The goal of the new ADI program is to equip new admission directors, who have prior admission experience, with leadership knowledge and skills to address enrollment challenges by increasing their competencies in financial, marketing, and assessment strategies that align with the school’s mission.
Framed within the broader context of the independent school landscape and competitive environment, the program will be focused in the four skill areas identified by The Enrollment Management Association—marketing, leadership, finance, and assessment. It will give individual participants time to think about what they have learned and discussed with their faculty and other leader-experts, and to reflect on how it can be applied in strategic enrollment planning at their schools. Participants will gather information about their school’s enrollment context prior to the program and will build on these data during the sessions. An Enrollment Management Planning Guide will be provided for this purpose.
- The leadership session, led by facilitators from the Center for Creative Leadership, will give participants the opportunity to learn about their own leadership style through the completion and discussion of two self-assessment instruments—the Campbell Leadership Descriptor (CLD) and the Change Style Indicator (CSI).
- The marketing session will focus on the elements of a marketing plan and on the power of the school’s brand to reach new audiences, create potential engagement within the school and, ultimately, achieve enrollment goals.
- The finance session will provide an overview of school finance with an eye towards analysis, understanding data and information, and trend watching.
- The assessment session will address processes for assessing potential students for admission as well as for retention.
Each competency area will be addressed in three parts – instruction time, group discussion time, and individual reflection and planning time. An expert faculty of seasoned admission directors will lead the sessions and mentor participants throughout the program. The Annual Meeting will also provide for additional technical learning and for continued cohort connection and reflection.